By now you must be familiar with this fisticuffs going on between Amazon and Google.
Amazon has just responded to Google’s decision to remove YouTube from all Fire TV products and the Echo Show. Google says it’s taking this extreme step because of Amazon’s recent delisting of new Nest products (like Nest Secure and the E Thermostat) and the company’s long-running refusal to sell Chromecast or support Google Cast in any capacity.
This smacks of so much hypocrisy that I don’t even know where to start. The two public proponents of network neutrality are anything but neutral about each other’s services on each other’s platforms. They can complain about the cable companies from blocking their content and charging for fast lanes. The irony isn’t lost on me even a wee bit.
They are locked in a battle to collect as much data about us – what we shop, what we see, what we do online and they do so under the guise of offering us services that are amazing and wonderful. They don’t talk about what they won’t do with our data, instead, they bicker and distract.
So to think that these purveyors of hyper-capitalism will fight for interests of consumers is not only childish, it is foolish. We as end customers need to figure out who is speaking on our behalf when it comes to the rules of the Internet. Cable companies, phone companies, big software companies, big video companies (like Netflix) – they are all watching out for their own interest.