Translated to english: Amazon’s Breathless Holiday Press Release

Seriously, Amazon has turned its annual press release into a cruel joke, only to see how dumb the media really is to parrot what they write. I am glad, at least one writer took the time to take a gander and de-hype the whole thing.

“If you collected all of the copies of Walter Isaacson’s, Leonardo Da Vinci that Amazon sold over the holidays, they would weigh the equivalent of 25,417 gallons of paint—enough paint to cover over Michelangelo’s Sistine Chapel ceiling 1,592 and a half times.” Uh, cool? How many Mona Lisas did Apple sell in Rihanna albums last year?