To suck up more of your attention, Netflix is apparently eyeing making personalized trailers for its TV shows.
Researchers at Netflix are experimenting with creating software-edited trailers personalized for individual subscribers to get more peeps to watch its films, according to a well-placed source familiar with the matter.
Spanish telecom, Telefonica is exploring something similar as well thought they want to focus more on commerce and advertising. For Netflix, is less about commerce, and more about your attention. CEO Reed Hastings recently was reported as saying:
“Sometimes employees at Netflix think, ‘Oh my god, we’re competing with FX, HBO, or Amazon, but think about if you didn’t watch Netflix last night: What did you do? There’s such a broad range of things that you did to relax and unwind, hang out, and connect–and we compete with all of that. You get a show or a movie you’re really dying to watch, and you end up staying up late at night, so we actually compete with sleep. And we’re winning!”
Using personalized trailers is one way to make you sleepless. Who cares how your health suffers because of lack of sleep, as long as it makes Netflix shareholders richer!