Mashable sold for $50 million, after raising $46 million. Vice and Buzzfeed missing their revenue targets. Others cutting costs and laying off people. What’s going on? Well, one man has the right answers. Josh Marshall, a veteran digital media entrepreneur/journalist, has been through many ups and downs of digital media. So he knows a thing or two about the industry. He has an astute understanding of why we are starting to see a digital media crash. The most prominent culprit is the confusion between who is the actual customer: the advertiser or the reader.