So when will Tencent buy Snap?

Tencent is a behemoth in its core Chinese market, but it needs to expand overseas to keep its growth momentum. Snap will be a fantastic way for the company to expand into the western markets, especially North Americas. But to get actual value, Tencent (which owns about 12 percent of Snap) needs to figure out how to turn Snap into a real platform, and not a collection of tools. Interesting analysis, worth reading.