I like this bold move by Snap (nee Snapchat.) I think it makes sense that the two worlds remain separate. I also love that they are making a strong effort to keep fake news out of the stream. The best part is that Snap is playing from its strengths. Now, all it has to do is figure out how to make money.
Snapchat began as an escape from social media, where people could send photos and videos to their friends without the pressure of likes, comments, and permanence. By focusing on the camera, Snapchat lowered the barrier to self-expression and showed a new generation that everyone is creative.
With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media. This will provide a better way for publishers to distribute and monetize their Stories, and a more personal way for friends to communicate and find the content they want to watch.
The whole column is worth a read. By the way, what does it say about the established media platforms that Snap CEO picks a relative newbie to share his words?