[WallPaper Interview] 7 valuable tips from Jony Ive & Apple

Jony Ive, Apple’s chief design officer in a conversation with WallPaper magazine revelas design thinking behind the brand new Apple headquarters, the new iPhoneX and what excites him about design and devices these days. There are enough nuggests in this conversation that are worth noting. They are pretty self explanatory.

  • The way that we work is quietly. We are conspicuously different in that and it is an important part of who we are.
  • As a design team our goal has been, in some ways, to get design out of the way. We try to define a solution that seems so inevitable that it does recede.
  • I’ve always been fascinated by these products that are more general purpose. What I think is remarkable about the iPhone X is that its functionality is so determined by software.
  • I am quite honestly more fascinated and intrigued by an object that changes its function profoundly and evolves. That is rare. That didn’t happen 50 years ago.
  • The power of what you have learned enables you to do the next thing and it enables you to do the next thing better.
  • If you think of what multi-touch afforded, on the one hand it was so powerfully intuitive, because you could directly manipulate content. But because it wasn’t effected by physical buttons, you could create an interface that was very specific to an application. That’s why the App Store could be and you could have such an extraordinary range of applications and user interfaces.
  • We are a fairly tenacious group of designers who are absurdly curious and constantly looking for alternatives. Some of them we can understand right here, right now. Some of them are beyond the technology of the moment.