What do Facebook & World Bank have in common?

…the ultimate goal of a platform: to be an essential enabling technology but not the star of the show. ..Reliability is necessary for such a technology but it also needs to project an air of objectivity or impartiality: a fading into the background and a foregrounding of everything else. ….Such a move—being the mediator or affording mechanism for behavior rather than its explicit progenitor or advocate—is a familiar governing strategy with a good success rate. When the World Bank found itself beset on all sides by growing social movements they completely changed their strategy, acting less like a bank that was aggressively perusing international loan agreements, and started acting like a think tank.